Our Companies
Ásar's portfolio includes pioneering service companies built on a digital foundation, trust, and security.

Since 1906, Síminn has been continuously innovating, connecting Icelandic society both internally and with the rest of the world. Our goal is to deliver outstanding service built on a solid foundation, strong infrastructure, and experienced staff.

Radíómiðun specializes in secure communications solutions for businesses and institutions across the country. The focus is on reliable, tailored solutions for demanding operations at sea and on land under Icelandic conditions.

Billboard brings your message to the masses. High-quality, tailored out-of-home advertising solutions that ensure exceptional visibility while benefiting the local community through high-quality, environmentally friendly LED screens. Billboard operates bus shelters in the greater Reykjavík area and elsewhere around the country.

Síminn Pay offers fintech solutions for individuals and businesses, aiming to increase financial flexibility and improve operational efficiency.

Noona Iceland operates the country's largest marketplace, Noona, which tens of thousands of Icelanders use every month to book and pay for a wide range of services.

Greiðslumiðlun Íslands is a strong fintech group specializing in receivables management, debt collection, and payment services, operating the Motus and Pei brands.